Sustainability
At We Are Rise Brands we are committed to making sustainable choices for the future: developing products that perform at the highest level whilst also respecting the planet. We believe in uncompromising performance, designed with tomorrow in mind.
Our Sustainability Vision
We believe that caring for homes and people should never come at the expense of the planet. That is why we are committed to developing eco-conscious cleaning and personal care products across all our brands; using safe, high-performing ingredients that protect both people and their homes. Every product we create is deliberately formulated to deliver exceptional results whilst minimising ecological impact.
Our sustainability goals centre on responsible sourcing, prioritising biodegradable ingredients and recyclable and refillable solutions which aim to reduce plastic weights. From ingredient disclosure to packaging optimisations, we are dedicated to meaningful change, building towards a cleaner, more sustainable future for every household we touch.
We know that transparency builds trust: through building partnerships with suppliers and customers who share the same vision for the future as we do, we enable honest communication leading to better choices, measurable goals and strong accountability for our impact on the planet.
Our Five Pillars
Circular Economy
Our ambition is to supply our products in 100% recycled + recyclable materials.’ All of our bottles are 100% recyclable. All of our wipes are 100% biodegradable, which means that when you throw them in the bin (never down the loo!) they will biodegrade within 12 weeks. Sometimes, pumps + triggers can stop working efficiently. At We Are Rise Brands our pumps + triggers have been stress tested + engineered to last. In 2025, we launched our first instance of a refillable Personal Care product, with our Antiperspirant Deodorant Range. We repeat the mantra reduce, reuse, recycle. We lightweight our plastic bottles where possible thus reducing plastic waste. Where possible we provide refills so that you can reuse your bottles time and time again, like with our Refillable APD Roll-On.
Climate Change
All of the production facilities with which we partner are assessed to ensure we understand the output our business has a part in creating. We then work tirelessly with our partners to reduce our emissions, including energy usage and waste management programs.
Zero Pollution
Our ambition is to develop products that deliver zero pollution. We are focused on ensuring that our product formulations are developed with no chemical nasties. We are constantly innovating to reach our ambition of ensuring the production of our products has NO negative impact on our water, land and animals. We assess each new product initiative for its impact on our environmental footprint. This includes the sourcing, the ingredients, the packaging, and manufacturing and supply chain processes. In parallel, we also evaluate similarly when we make any changes to our current products. The other element here is ensuring that our partners do not pollute local rivers or waterways.
Community
We Are Rise Brands believe humans can achieve anything with the right support. We also know that some people don’t have access to the right tools to set them up for life in the right way – so in 2022 we launched the Go Humans Academy under our INEOS Science + Performance brand to provide young people with support and education across a variety of topics to handle anything life throws their way, using the concept of ‘marginal gains’; small, daily incremental changes that can lead to life-changing results. Over the last 5 years we have reached over 3 million young people, with plans to reach even more over the next few years.
Governance
As a company, We Are Rise Brands recognise the importance of having our systems and processes externally validated which is why, as part of our overarching business governance programs we are looking to also include some important environmental certifications such as ISO14001.
We are also consciously aware of our sourcing programs with suppliers and looking to move as many products as possible to Vegan status.
Leaping Bunny Approved
We Are Rise Brands believes that beauty and household products should be cruelty free. We are proud to be Leaping Bunny approved by Cruelty Free International. A global programme, Leaping Bunny requires cruelty free standards over and above legal requirements.
All of our own brand cosmetic, personal care, household and cleaning products are approved under the Cruelty Free International Leaping Bunny programme, the internationally recognisable gold standard for cruelty free products. We adhere to a fixed cut-off date policy and proactively monitor our suppliers to ensure that our products continue to adhere to the Leaping Bunny criteria. Our supplier monitoring system is also independently audited.
For more information about Cruelty Free International, Leaping Bunny and Leaping Bunny criteria, please visit www.crueltyfreeinternational.org
Our Innovative Packaging Solutions
New, first ever, non-aerosol Antiperspirant Mist Spray. which can be refilled up to 1000 times* and uses 85% less plastic, when the original packaging is reused.
New, first ever, Refillable Antiperspirant Roll-On. The Skin Science Roll-On can be refilled up to 1000 times* and uses 85% less plastic, when used with its refill.
*when purchasing one of our compatible cartridge refills.
Roll-On + Roll-On Refills
The INEOS Roll-On weighs 37g and the Roll-On Refill only weighs 15g, which is almost 60% lighter than the primary pack. Over a lifetime, shoppers who refill monthly can save up to 50% plastic, compared to non-refillable deodorants, depending on individual usage. This translates to a great cost saving. We are all struggling with finances right now, and in this cost-of-living crisis, every penny counts. At £4 for the Roll-On on £2 for the Refill, switching to a refillable Roll-On can save shoppers money over time vs buying a non-refillable deodorant.
Antiperspirant Mist Spray
Did you know that consumer aerosol products produce more VOCs than cars, which contain a variety of chemicals, some of which contribute to environmental impacts including global warming and water pollution. Our Spray Mist provides powerful protection, while being aerosol free. Which is a huge win for sustainability. Aerosol deodorants are predominantly made up of a propellant gas that allows the product to be dispensed from the aerosol can. This means that when you are purchasing an aerosol deodorant, you are purchasing more propellant gas than actual deodorant product. Our Mist Spray Antiperspirant Deodorant therefore contains 10X more product and contains 10X more uses than an ordinary antiperspirant deodorant* making it easier on your wallet.
Our formula is 90% plant powered, and the Spray Mists’ bottle, pump + cap are all made from recycled content and can be recycled in your household recycling. By simply switching to a mist spray deodorant in your routine, you can ensure that your deodorant won’t cost the earth. Without the downside.
(*Compared to INEOS Antiperspirant Deodorant Aerosols 200ml)