Skin Science Relaunch

The Skin Science relaunch is a great example of what happens when insight, design and teamwork come together behind a clear growth ambition.

This isn’t a cosmetic refresh. Research shows that body wash and deodorant are emotionally loaded daily rituals, not just hygiene. And with Skin Science shoppers were overwhelmed by claims and unclear benefits. At the same time, INEOS was trusted for science and safety, yet still closely associated with cleaning rather than self-care.

The brief was clear: keep the science, add warmth, and simplify.

The new design delivers exactly that. The WARB team overlaid macro personal care trends with clearer benefit communication, stronger use of fragrance cues, and a refreshed pack architecture that keeps INEOS prominent while allowing Skin Science to stand confidently as a personal care brand. The result is a system that works harder at shelf, online and in activation.

Strategically, this relaunch also supports a critical shift in focus - moving from the male instore fixture into the main Wash & Bathe Aisle, a market four times larger in sales value. This unlocks significantly greater scale while remaining authentic to Skin Science’s performance and freshness credentials.

The impact is already visible. Skin Science has moved from a 1% RSV corridor brand to 16% of category, reflecting stronger relevance, improved consideration and better conversion at shelf.

This progress is down to true cross-functional collaboration across insight, design, marketing, supply and commercial teams. Skin Science is now clearer, more emotionally resonant, and far better positioned for sustainable growth, a brilliant piece of work for the team to be proud of.