New INEOS Cleaning Shelf Trays in Sainsbury’s

This week, we implemented our new Household Cleaning shelf trays into 250 larger format Sainsbury’s superstores nationwide.

These are a category first for the retailer as they merchandise both Multi-Purpose Cleaning Spray + Cleaning Wipes together on shelf for the first time, providing a year round opportunity for disruptive in aisle Marketing.

The trays even features an innovative ‘Smell me’ activation allowing the consumer to try our fragrances before they buy!

A big shoutout to our Sales & Marketing teams for making this happen.

Lookout for the trays in a Sainsbury’s store near you*.

*Selected stores. Subject to availability.