INEOS launches a vibrant new look for Household Cleaning + Laundry Ranges

We have just unveiled our new look household cleaning + laundry ranges, with a refreshed label design bringing colour, clarity, and fragrance appeal to the forefront.

The redesign spans our full range of Multi-Room Cleaning Sprays + Wipes, 2-in-1 Washing Up Liquids, Laundry Detergents + Fabric Conditioners, marking a significant step in our brand evolution within the homecare category. 

The new artwork design embraces a more colourful, sensory aesthetic, making it easier for shoppers to identify fragrances of the products, whilst maintaining a clean, premium design with strong shelf presence. The design is centred around a benefit pie chart, a distinctive brand asset that clearly communicates the top three benefits of each product – providing confidence that INEOS will deliver not only great-smelling fragrances, but also top-tier efficacy through a plant powered formula.

The redesign reflects the growing demand for products that are not just highly effective but also aligned with the increasing consumer preference for plant-based formulas and elevated fragrances.

With this new look, we aim to reinforce INEOS’s presence as a key player in the homecare categories.